Advertisement That is Straightforward Is More Effective
Trends go in and out, and there is no better place to watch this than in advertising. It was once common to just say what you mean in advertising, there was no need to entertain the audience, just to give them the hard facts on the company and product and let them make their own decision. It is looking like this trend is going to be coming back. Head On is not the only company doing it either. The benefit of this is that we can do a lot of fact gathering from the commercial, and make a decision if we want more information on the product than what we’ve been given. For example, I decided I didn’t want more information on Head On, because I don’t need it, but I do need money fast to give me a little extra money while my guest is in town. I know I can pay it back, so I am going to listen to the super direct commercials of Money Mutual and look into more information about them. This is the benefit of the information age, I don’t just have to go where they tell me to go, I can look anywhere, including looking into YouTube for any videos made by people who both like them and dislike them, their own videos, and I can look at Twitter and see what is being said about them.
All in all this isn’t a bad way of doing business. Being upfront about what the company and product do and what your benefits are can inspire people to go to you when you need help. Putting your name on social networking sites lets people know that you are not going to hide, and you are out there for everyone to see. This instills trust in both the company and the product. This is a great marketing campaign and I’m not surprised to see that it is coming back.
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